If you are on social media to promote your business, then you need branded social media graphics. Branded social media graphics aren’t just useful for people who have products. They are important for everyone, from people who have blogs to people in any service-based industry. Really any type of business can benefit from branded graphics. A lot of the business owners that I’ve come across don’t realize how they can utilize social media graphics to really expand their businesses. Many don’t notice how much graphics, specially branded graphics, can really help their social media game explode.
Use Stock Photos
So many business owners use memes or images that they just pluck right off of Google and plop right into a post on Facebook or on Twitter. They don’t realize that it’s actually illegal to just pull images off of Google or any similar search engine because those images can be subject to copyright. If you’re not looking into it enough, then you can really get yourself into a bad situation by pulling those copyrighted images off of search engines.
One easy way to avoid this is to utilize stock photos. There are a couple of free stock photo sites that I use and can suggest like Unsplash and Pexels. Free stock photos are often prettier than what you can find on Google, plus you don’t have to worry about copyright.
Let’s say you are a Virtual Assistant and you want to do a post that’s specifically about time management. You would find a suitable stock photo, and then add your website and business name to it. That brands it so that if that photo were to go somewhere else or to even go viral, people will know where it came from.
Here are some great stock photo sites I recommend:
You’ve worked hard to build your brand.
Have you ever come across a graphic that really resonated with you? Maybe the quote that’s on there is really good. Or maybe they are talking about a hot topic that really is helpful. It gets everywhere, and you notice that they have their website or their business name on there. If you’re interested in learning more, you know where to find them or who to look for. You want people to be coming back to find you from your graphics.
Think about a branded social media graphic versus a meme. That meme doesn’t necessarily have any graphics that relate to you or your topic, it doesn’t have any branding, and it will probably just get lost on the internet. This is why it is important to have your own branded social media graphics so that they can be directly connected to you and your brand. They help your business stand out in ways that your competitors may not even be thinking about.
As you change social media platforms, your audience changes.
Another thing that you want to consider when creating branded graphics – every social media platform has different methods of reach, different audiences, and different requirements. All social media platforms are not “one size fits all.” Your reach on Facebook is going to be different from who you reach on Instagram or even on Pinterest.
An image attached to a post on Facebook is going to go further than just a post by itself. Your copy could be very well written, but you might not get as far of a reach if you don’t attach an image to it, or if you use a random image from the internet without your branding on it. Facebook also has an image-to-text ratio meaning that the images that you post should not be more than 5% text.
Instagram likes beautiful, clean feeds with a lot of white space. If you’re posting quotes, you want to do them on a solid background. Or, better yet, use enough stock photos or product photos in between to break up all the quotes. You need to catch people while they are looking, and images are a great way to catch people. Remember that these should all be branded with your website or company name.
Pinterest is not a social media site!
On the other hand, Pinterest is not really a social media site, but more of a search engine. About 95% of people use Pinterest to search for things. Think about when you go to Pinterest. What is it that you see that really grabs your attention? Those really visually graphic posts! Good graphics accompanying your pins will help your business stand out. Dynamic images will drive people to click through to your website.
When it comes to getting your business name out there, it is important to be posting graphics or quotes or even just tips that really go with your business. They should be things that your potential customers are going to be looking for. Be sure that these things all have nice branded graphics to go along with them. What if something you post becomes hot and goes viral? You want to make sure that people can find you so that you can build that customer relationship.
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