Part Two of my SEO Series starts now! In this blog post I chat about the importance of knowing your target market and leave you with some great tools to use to improve your SEO ranking.
Know your Target Market!
The biggest part of SEO is knowing your target market and how to speak to them. The more you know them, the more you know how to write to them as if you’re speaking directly to them on your website. Look at 1 or 2 people you really want to talk to – your ideal people. Know them by name and get to know who they really are. When you create your website content or write your blog posts or even talk on a video, speak directly to them. By knowing your ideal client and target market, you will get an idea of what they are going to be searching for on Google or Bing.
Some Important Tools
Adding a Map
Another tip that will help with SEO is adding a Google map. If you don’t have that map, then Google can’t locate where your business is so it can’t help you find local people. When you add in the map, it lets Google know that you’re a business in addition to your website. And that map on your website will show up in Search.
Another thing that helps is Google Search Console. You register your website through there so that it indexes your website on Google Search. This helps to increase your organic search. When your site is registered as a business with Google Search Console, Google will index your site, meaning Google is reviewing your site for any keywords. It will then it put it up against all the other websites that may have the same keywords. It will start to show favor of your site in Search because it’s registered. You also want to do that with Bing through the Bing Webmaster Tools.
The next thing that will help when it comes to SEO is setting up Google Analytics. Now I know the word “analytics” can sound scary, but if you think your Facebook Page Insights are great, just wait until you see Google Analytics! You will see so much more than you would realize and it will help you utilize that information. Google Analytics will help you see where your traffic is coming from, and how to connect all the dots.
With Google Analytics, you can set goals, like wanting 100 views by a certain date, and it will help you formulate what to do to achieve them. It will let you know which keywords are working and which ones are not. If you’re doing Facebook Marketing or any kind of marketing in general, Google Analytics can let you know if those marketing tactics are working. This can help with your SEO because you’re linking and show you’re serious, and Google favors you in this way.
You can also connect Google Analytics to Etsy. If you’re on Etsy and you want to know your additional traffic other than the User Insights that they already provide, you can link your Google Analytics through your Shop Settings.
Another tip is using Google My Business. This is getting you really set up on Google. You can do it on Bing, and you will want to do it on Yelp too. This way people can go to Google and rate you, rather than just leaving a comment on Facebook. People will be able to see your ratings and reviews when they are searching. This is important because when people are saying that they’ve worked with you, other people will see that and it will show you are a reputable business. You can also set this up on Bing Places for Business and Biz on Yelp.
Use Backlinks to Increase SEO
Another quick tip for enhancing your SEO is Backlinks. Those are the things that you have on Facebook that say “Shop Now” and you add in your web link or your Etsy link. If you collaborate with someone and they put your website link on their website, that’s considered a Backlink. Put your website on your Etsy page, Twitter, Pinterest, Facebook. You want to have really good Backlinks from reputable sites so that they know “okay, this site is for real because of where it’s being linked to outside of its website.” Backlinks are a really easy way to help with SEO.
Along with Backlinks, you want to share on Facebook. Share your blog posts. Share your products or Etsy page. The activity on your Facebook page will help with SEO because it will see that the page isn’t just sitting there. There are many businesses that don’t have a website yet, but you can still share and link across the different social media platforms.
Other types of links can be useful too. Let’s say you’re writing a blog post about productivity and you mention a planner that you use, insert a link to that planner. Google likes to see that you are not just wanting people to come into your site but that you are referring people out to other places as well.
As you can see, there are many different ways of using SEO to get found. Once you start utilizing SEO to the most of what you can get out of it, you will see a lot of growth come to your website. It takes a lot of work in the beginning, and it takes a lot of work to keep up with. Algorithms change. We know that with Facebook. We know that with Instagram. It’s the same thing with Google and Etsy. The search algorithm changes. You can keep up with it yourself, or you can hire somebody to keep your SEO fresh every month, but make sure you do it because SEO is crucial!
Wasn’t that a lot to read? If you’d rather watch this in video format, you can view my live video on SEO below.
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